SONGA by Safaricom has partnered with Diamond Platnumz for the launch of his latest album: ‘A boy from Tandale’,which will be unveiled at an exclusive event to be held at the Kenya National Theatre in Nairobi today.
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“This 18-track album is a tribute to my humble beginnings in Tandale, which is a slum in Tanzania. It is where I was raised, with a lot of challenges, but also where I formed my closest bonds with family and friends who to this day remain my support system. It is the place where amidst all the poverty, I discovered my talent,” said Diamond Platnumz.
The album, which will be available on the SONGA platform from Friday this week, features guest appearances from fellow Tanzanian vocalist Vanessa Mdee, Grammy Award winning reggae band Morgan Heritage, American stars Rick Ross, Omarion and Ne-Yo and Nigerian songbird Tiwa Savage, among other African artists.
Diamond, who has been dubbed the “King of East African Pop,” enjoys a large fan base in Kenya, and plans to feature Grammy Nominated R&B artist Omarion when he takes the stage this evening.
“We are pleased that Diamond has chosen to show his appreciation of Kenyan fans by not only launching his album in Nairobi, but also partnering with one of the strongest Kenyan brands to celebrate all the work that has gone into putting this record together,” said Sylvia Mulinge, Director – Consumer Business, Safaricom.
“When we launched SONGA just over a month ago, we promised to deliver the latest African hits to music fans, and to honour our own music talent by availing a wide catalogue of African music on the app. This launch is a show of our commitment to doing exactly that, as we seek to transform SONGA into the music streaming platform of choice,” said Ms. Mulinge.