Kenya Breweries Limited (KBL) has unveiled a nationwide campaign appreciating customers and targeting the spirits’ category which include Smirnoff, J&B, and Black & White whisky brands.
Speaking, during the launch of the campaign, KBL Head of Spirits AnnJoy Muhoro said, “We are very pleased to announce the second phase of the Win-a-Ride NCP following a successful campaign. The campaign is here to appreciate customers during the Easter season and prides in being the only campaign that targets to give equal winning opportunities to different brand consumers’’.
Ms. Muhoro explained that KBL is East Africa’s leading alcohol beverage business with an outstanding collection of brands. The Spirits category had a growth of 2.4% in 2017 financial results compared to the previous year. With these results, we are confident to say that we anticipate that Smirnoff will take the lion’s share of 95%-98% with 250ml SKU taking 75% of the participation.
To win a subaru, buy any bottle of the three participating brands, scratch the panel on the bottle to reveal the six-digit alphanumeric code then text the code to 22110.
Watch the launch video