Fine wines and spirits are fast becoming unique items of value almost rivaling commodities such as gold and diamonds, a local Beverage company executive has noted.

The derivative value of fine wines and spirits, WOW Beverages Head of Marketing, Nyawira Kariuki said, has further served to inspire the crafting of fine beverages for discerning customers worldwide.

Commenting on the extraordinary sale of the world’s rarest single malt whisky collection for over Kshs 100 million at a Hong Kong charity auction, Nyawira confirmed that Kenyan fine whisky connoisseurs’ have not been left behind and are also demanding mature and rare Whiskys.

Due to the growing demand for fine whisky drinks, WOW Beverages the local importers of The Macallan Single Malt Scotch Whisky to Kenya, is forecasting a double digit growth in the super luxury drinks category in our local market.

“As we celebrate the success of the sale of the Macallan in Lalique Legacy Collection in Hong Kong, we are also happy to note that demand for super premium wines and spirits here in Kenya is growing steadily,” Nyawira said.

In Kenya, WOW Beverages imports and distributes a full range of The Macallan Single Malt Whisky including The Macallan Amber, The Macallan Sienna, The Macallan Ruby and The Macallan Rare Cask.

Last Sunday, saw the sale of the extraordinary Macallan in Lalique Legacy Collection – a set of six stunning crystal decanters containing the rarest of The Macallan’s single malts aged from 50 to 65 years old – for US$993,000 at Sotheby’s in Hong Kong.

Following more than a decade of collaboration, the highly coveted collection marks the grand finale in the prestigious Six Pillars odyssey – an exclusive series of limited edition decanters by The Macallan and master French crystal maker Lalique, inspired by the foundation stones upon which The Macallan creates its exceptional whiskies. 

As the world’s only complete collection, official and direct from The Macallan, The Legacy Collection was listed in Sotheby’s ‘Finest & Rarest Wines and The Macallan’ auction in Hong Kong on Sunday 2nd April 2017, with all net proceeds to be donated to Hong Kong based and other Asian charities by supporting them with food needs, skills to help them back into employment and medical requirements.

Housed in a one and only, bespoke natural ebony cabinet created by Lalique Maison, The Legacy Collection also holds six Macallan Fine and Rare miniatures; two from each of the 1937, 1938 and 1939 vintages (signifying the zenith of Lalique’s contribution in the French Art Deco period) and six pairs of Lalique Macallan glasses, each serial numbered to commemorate the unique partnership.  Autographs of the masters behind the collection are also included inside the cabinet and allow for the buyer to have their own name engraved within it as well. 

The six exceptional whiskies contained in the cabinet are:

The Macallan in Lalique – Exceptional Oak Cask, 50 Years Old

The Macallan in Lalique – Natural Colour, 55 Years Old

The Macallan in Lalique – Finest Cut, 57 Years Old

The Macallan in Lalique – Curiously Small Stills, 60 Years Old

The Macallan in Lalique – Spiritual Home, 62 Years Old

The Macallan in Lalique – Peerless Spirit, 65 Years Old

About WOW Beverages

WOW beverages Limited is an alcoholic beverage marketer specializing in importation and trading of premium wines and spirits. The company has been in operation for the last 25 years acquiring an insightful experience and intelligence of the East African Consumer 
WOW Beverages represents three major International Spirits companies and carries wines from eight wine producing countries as well as specialist beers and fine dining waters.
Some of the international spirits in the WOW beverages portfolio include Jack Daniels, Famous Grouse, The Macallan, Bacardi and Martini among many others. The wines selection includes Catena from Argentina, Waterford from South Africa, Taittinger Brut Champagne from France, Gato Negro from Chile and Tommasi from Italy.

About The Macallan

Founded in 1824, The Macallan is one of the world’s most admired and awarded single malt whiskies. The reputation of The Macallan is based on a product of outstanding quality and distinctive character, founded upon a set of guiding principles, the Six Pillars. An obsession with quality has been the hallmark of The Macallan since its’ founding by Alexander Reid on a plateau above the river Spey in north-east Scotland. The distillery is surrounded by a 150 hectare estate, with Easter Elchies House at its heart, a Highland Manor built in 1700.

About Lalique

Founded in 1888, Lalique is one of the crown jewels of France’s crystal glass industry. René Lalique, renowned as the inventor of modern jewellery, went on to become a master in the art of glassmaking. Over time, his name has become the powerful symbol of a unique expertise, a synonym for luxury, excellence, creativity and for a widely celebrated artistic style. Through its contemporary work in six areas, Lalique revives and pursues the creative, eclectic work of its founder: jewellery, decorative items, interior design, fragrances, art, as well as hospitality. All crystal items are handcrafted in the company’s sole manufacturing site, which has been located in the Alsace region in France since 1921. Lalique continues to thrive as a truly timeless lifestyle brand.


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